How ICE Marine saw a 312% increase in organic website visits from the UK and US, while also ranking for 44 new keywords.
Website Design & Development
ICE Marine is recognised for the Bladerunner boat series, which broke the Round Britain World Record by 3.5 hours and remains the holder of this record today. Additionally, they also constructed the vessel used by David Beckham to travel to the 2012 Olympics opening ceremony, as part of the torch’s 8000-mile journey.
Design of the new ICE Marine website was vital, as we took on-board their initial thoughts and vision to design and build something that best resembled the incredible range of power-craft they design and manufacture. Adding boat floor plan options, modern typography, and a refined navigation to help users locate the newly designed boat product pages that featured clean, simplistic layouts that prioritised images and important stats.
Alongside our design driven approach, the function of the website was just as important, focusing on how users would interact with the developed website, especially for the new Santoku range, which featured a neatly created boat-tree that allows users to efficiently select between Commercial & Leisure ranges.
04 Ongoing Support
We’ve been supporting ICE Marine since the launch of their newly developed website in 2021 with our fast, secure website hosting and 24/7 contact support. Since then ICE Marine has had the peace of mind of knowing that we are just one message away if they have any questions
“Excellent customer service. We set out to make a few small changes to our website with help from ZENTA Digital which led to a much larger project to update our whole company website.
Alfie and team were incredibly patient and helpful throughout the project – always flexible and willing to dedicate time to achieve our goals.
They have proven trustworthy, honest and reliable, never deviating from their original quote, a rare occurrence these days. Thoroughly recommended.”
Jeremy Watts Managing Director