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Tough Runner UK

Social Media Marketing | Google Advertising

How Tough Runner UK saw a 50% increase in monthly revenue and a 25% increase in monthly ticket sales.

Services provided

Social Media Marketing | Google Advertising



01 Introduction

Tough Runner UK is the UKs leading running events organiser, with thrilling obstacle events, trail runs and intense endurance experiences being offered up and down the country. Tough Runners events attract tens of thousands of people each year and are open to fun runners and professional athletes. With over 42 events every year, Tough Runner UK has built an incredible reputation for providing fun, exciting events.

02 The Objective


Tough Runner UK came to ZENTA Digital to take on the challenge of improving consistency with their online advertising, increasing monthly revenue and increasing monthly ticket sales. We aimed to leverage Tough Runners strong brand image and created content that resonated strongly with their target audience. 

03 What We Achieved


We used a range of techniques and selected a handful of appropriate platforms for Tough Runner to advertise on that allowed us to leverage their existing audience. Ranging from Facebook, Instagram, Google PPC & Google GDN. Overall, these platforms allowed us to increase Tough Runner’s monthly revenue by 50% and increase monthly ticket sales by 25%.

04 Overview


Overall, our strategic collaboration with Tough Runner UK resulted in a range of highly successful marketing campaigns across a range of platforms. Increasing brand visibility, boosting ticket sales and improving the UX of their existing website to enhance our ad performance.


“The team at ZENTA has been a pleasure to work with on our marketing these few months. From the point of contact, they’ve been responsive, accountable and transparent about what they do, how they do it and whether things are/aren’t working. I highly recommend ZENTA Digital for anyone operating within the events industry.”



Adam Newton Managing Director