logo
Awesome Image Awesome Image

MEDIA BUYING AND PLANNING

We create results-driven campaigns for brands and businesses of all sizes. Using advanced targeting techniques to reach your ideal audience, track conversions, and further optimise performance within your market.

Everything we write, design, plan, and optimise is based on your users' needs and interests. Working with an individual platform or a large cross-platform approach, we are able to support your ambitious ideas and turn them into reality.

  • + Audience Analysis
  • + Platform Selection & Strategy
  • + Media Budget Allocation
  • + Ad Creation & Optimisation
Awesome Image
Awesome Image

Our media buying and planning service has been split into four dynamic subservices that puts the ball in your court, giving you complete flexibility about the services you need and want. Because our services are so flexible, you’re able to “Pick & Mix” our services to suit your needs. If you’re unsure what you need, get in touch, and we’ll figure it out for you.

Audience Analysis

Understand your target audience, their preferences, behaviours, and demographics to create a fine-tuned analysis that gives you a detailed insight into who you’re targeting. This ensures your ads reach the right people with the most relevant message.

Platform Selection & Strategy

There are so many platforms to advertise on nowadays, so how do you know which one will be best for you? We’ll work with you to identify who your audience is and where they’re most active, so we can capitalise on their activity on specific platforms.

Media Budget Allocation

We strategically distribute your advertising budget across the most relevant platforms and campaigns to achieve the best results. We ensure your spending is appropriate and data-driven, maximising the potential for a record-breaking ROI.

Ad Creation & Optimisation

Creating captivating ad creatives, both static and video, to capture the attention of your audience. We continuously monitor and optimise your ads when necessary to improve the performance and engagement of your campaigns. We turn doom scrollers into paying customers.

We’ve increased revenue by over 50% and generated impressive 6%+ CTRs with an average CPC of just £0.03.

 

Google PPC and Google GDN Services
Google PPC and Google GDN marketing for the live sports entertainment industry

Google, Meta, X, and TikTok are all powerful online marketing platforms that have a quick turnaround for your spend compared to traditional print ads. Alongside this benefit, digital marketing also has more ways to track campaign success and target anyone, anywhere, based on their interests and activities. We’ve worked across a range of industries, delivering creative ad creatives that are being delivered to an engaged audience that’s ready to buy. Our processes are unique and have seen over a 50% increase in monthly revenue for the businesses we work with. You can find out more about our most recent marketing case study for Tough Runner UK here.

By leveraging these marketing platforms in the correct way, you can expect to see positive results for your business. Working with us couldn’t be more simple; fill in our contact form, schedule a call, find out whether or not we’re a good fit for each other, and you’ll never remember a day without online marketing again.

Strategy Services FAQs

MEDIA BUYING FAQs

Media buying and planning are two essential services needed to launch a successful marketing campaign that’s in line with your marketing strategy or marketing plan. Media planning involved selecting the best platforms (Facebook, Instagram, TikTok, X) to reach your target audience. Media Planning however, is a process used to secure ad space on those platforms to effectively deliver your message to your target audience.

Social media marketing is the art of using platforms like Facebook, Instagram, Twitter/X, and many more to appropriately present your business or brand. Connecting with your target audience will drive positive business results. Social media marketing is like throwing an amazing online party where you’re not just mingling but also subtly letting everyone know how amazing your products or services are.

Just like picking a seat in the cinema, ad costs vary based on who you’re targeting, your industry, and a few other factors. Some platforms differ more than others. Either way, our marketing strategies work in line with your designated budget, ensuring we don’t overspend or significantly underspend.

Social media marketing is like strapping two rocket boosters to your business. Social media marketing gives you a megaphone to amplify your reach, letting you connect with your target audience on a personal level. It’s your opportunity to tell everyone how amazing you, your business, and your products or services are. The best part about social media marketing is that it’s all trackable—every click, impression, interaction, you name it. This allows you to understand in detail how your campaigns are performing and what’s working and not working.

WORK WITH US

LET’S DISCUSS ALL THINGS MARKETING