WHAT IS SEARCH ENGINE OPTIMISATION
SEO or otherwise known as Search Engine Optimisation is like giving your website a megaphone on search. It’s where you fine-tune your website to speak the language of search engines, maximising the potential to rank for specific keywords, sentences, phrases and images. Without SEO, your website will retain stagnant.
BENEFITS WORKING WITH ZENTA DIGITAL FOR SEO
CUSTOMISED SOLUTIONS
We understand that one size doesn’t fit all, especially when it comes to seo. Our approach is tailored to your unique business needs and industry. Our set services are customers to maximise your online precedes and drive targeted traffic to your website.
TRANSPARENCY COMMUNICATION
Open, end-to-end communication is key to the success of all our search engine optimisation projects, providing frequent insights into our seo performance. We aim to help you understand the impact our sea work is having on your online visibility and business growth.
STRATEGIC EXPERTISE
Our team of seo professionals bring a seasoned approach to all things seo and search optimisation. This ensures your investment is maximised as we’ll build a data-driven seo strategy that demands results and growth for your business on search engines.
MEASURABLE RESULTS
We’re all about results here at ZENTA Digital and our seo service is no exception. Our search engine optimisation service focuses on key performance indicators (KPIs) that are relevant for your business and its goals. With transparent reporting, you’ll see realtime progress.
OUR RECENT SEO CASE STUDIES
Search engine optimisation is one of our core services. With most clients coming directly from a new website, it allows us to maximise the success of your online presence for a very low cost.
CASE STUDY
SOLARDOME INDUSTRIES
75+ New leads generate from Google Pay Per Click search advertisements for a Hampshire kiitchen designrr and manurfacturer.
CASE STUDY
TOUGH RUNNER
75+ New leads generate from Google Pay Per Click search advertisements for a Hampshire kiitchen designrr and manurfacturer.
WHAT OUR CLIENTS SAY
“ZENTA Digital was very proactive, transparent and trustworthy with both our ppc and social media marketing campaigns. Communication was seamless and we understood every change they made.”
ADAM NEWTON
TOUGH RUNNER
WILL SEO WORK FOR YOUR BUSINESS?
Without a doubt seo can significantly impact your businesses success. When executed strategically, it enhances online visibility, drives relevant organic traffic, and boost your online reputation. The cost-effectiveness of seo lies in its ability to attract organic traffic, reducing dependancy on paid marketing.
Investing into seo with an agency like us will not only maximise your online potential but also provide a measurable, sustainable growth for your business online.
OUR BESPOKE APPROACH TO SEO
Talking advantage of an experienced PPC marketing agency over the DIY approach will be a strategic move and could save you thousands. We bring a wealth of experience and expertise, avoiding mistakes and losses you might make if taking it on independently.
Our in-depth understanding of PPC marketing allows us to bridge the gap between you and your customers, maximising success, return on investment and ensuring complete happiness for you and your team.
OUR APPROACH TO SEO
PPC continues to be a vital part for most businesses online marketing strategy due to it’s instant visibility above competitors, focused targeting and adaptive nature, constantly optimising campaigns based on real-time data for maximum impact.
SPECIFIC TARGETING
PPC campaigns allow you to target precise audiences. With strategic keyword selection, demographics, location and device targeting, we tailor your ads to reach the most relevant audience.
ABOVE EVERYONE
Your PPC ads are placed prominently above organic search results, giving your business immediate visibility. This positioning ensures that your brand is one the first first seen by people searching.
CONSTANTLY OPTIMISED
We continently optimise our PPC campaigns, aligning our movements with real-time data that refines your ads and ensures keywords, ad copy and targeting is relevant and continuously effective.
SEO (SEARCH ENGINE OPTIMISATION) FAQs
The budget you’re willing to allocate for Google pay per click marketing is based on several factors, these include: your business goals, and your industries competitiveness. The more competitive your industry is, the larger budget you’ll need for ppc to take effect. If unsure, start with a small, modest budget, analyse your data and optimise your budget for maximum impact.
Remember: Being flexible is key, you should be prepared to adjust your budget depending on your campaigns performance.
There’s a handful of ways we track and monitor the success of a Google ppc campaign. These include: Click through rate (CTR), Conversion rate, Return on ad spend (ROAS), Cost per click (CPC, and many more. Regularly monitoring these metrics allows us to make data-driven adjustments and decisions that aim to improve your campaigns for maximum potential and return.
Remember: You should align your measurement criteria with your specific business goals for a more precise execution when decision time comes.
Pay per click campaigns are well known for their extensive targeting options. Allowing us to market and reach a specific audience based on various criterias. Here are a few ways you can target your ideal customer with ppc marketing: Keywords, Location, Demographics, Device Targeting, Audience Lists, Interests and Behaviours and much more.
By combining these targeting options strategically, you can tailor your ppc marketing campaigns to reach a more appropriate audience for your business. In addition to this, regularly optimising and refining your target audience and strategy will ensure maximum return on your ads.
Getting started with Google pay per click is fairly straight forward, however, it can get confusing very quickly. We have a detailed blog about this that walks you through exactly how to setup a google pay per click campaign.
Before you get started, you’ll want to define a few goals to maximise effectiveness of your campaign. Set Clear Goals, Keyword Research, Competitor Analysis, Create Compelling Ad Copy, Design & Build Landing Page, Setup Tracking and more.
Remember: starting a ppc campaign is not a one-time task. It’s an ongoing process of refinement. Regularly analysing your data and insights, experimenting with different elements allows you to stay proactive and lead for long-term success with google pay per click marketing.
READY TO BOOST YOUR SEO RANKINGS?
Schedule a 15 minute introduction call with a member of our team, no obligations, this is just to understand your challenges and explore the best ppc solution for you, your business and industry.
