What does a social media manager do?

What does a social media manager do? (My thoughts & experience)

As we continue down a fast paced digital world, especially within marketing, the role of a social media manager has become increasingly vital for businesses seeking to connect with their audience and build brand presence online. With that said, I’m always being asked when offering social media management services to clients: “What is a social media manager” and “What does a social media manager do?” So, I thought I’d give you a quick breakdown and explain the responsibilities, skills and impact of this crucial role in todays evolving online world.

Post Summary

Understanding the Role

Social media managers are responsible for overseeing a businesses presence on various social media platforms. Here at ZENTA Digital, we have social media managers that manager a maximum of three accounts at a time. Their role includes creating and distributing content, engaging with followers, monitoring conversations and implementing strategies that are tailored to a businesses industry, goals and objectives that align with their overall marketing objectives and strategies.

Content Strategy and Creation

One of the primary responsibilities and focuses of a social media manager is to develop and execute content strategies tailored to each platform. After all, what works on TikTok might not work as well on Instagram and Facebook. They ensure that whatever is created, edited and posted is adapted for each platform, maximising success and reach. This specific task includes many sub tasks such as audience preferences, planning content calendars, creating unique visuals and seo optimised content, and scheduling posts at optimal times that maximise engagement and reach based on your audiences activity.

Community Management

Community management on social media plays a crucial role in building and maintaining online communities around your business. This includes responding o comments and messages, addressing customer inquiries and and concerns, and fostering meaningful interactions that drive engagement and loyalty. All of the above points come together to turn a cold viewing into a raving fan that loves what you do.

Analytics and Reporting

In order to successfully understand the progression of your organic social media efforts, social media managers take advantage of analytics tools to track key performance metrics such as reach, engagement, and conversion rates. Free tools are available for this, such as the Meta Business Suite, TikTok Business and many others. In addition to those, there are paid options available such as Hootsuite and more. By analysing this data, social media managers can identify trends, evaluate the success of campaigns and make data-driven decisions to optimise future strategies and approaches.


Overall, the role of a social media manager is undoubtably important in todays world. After all, 62.1% of the worlds populations is using at least one platform according to Kepios. From content creation to community management and analytics, social media managers are important in shaping your success online, driving an authentic approach that allows you to stand out within the crowded industry you’re in.

I’m sure you’re aware that the cost of a social media manager isn’t cheap, with the average salary ranging from 28K-38K PA it goes without saying that outsourcing this to an agency like ZENTA Digital is a wise idea, benefiting from a team of social media experts that are ready to deliver authentic results.

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Andy Segon
Andy Segon
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